Teaser

Human Demand Acquires The Mobile Targeting Dataset of eDealya

Human Demand, a leading mobile Demand Side Platform (DSP) with both managed service and a self-service offering, has acquired the Mobile Targeting Dataset of eDealya, a mobile Data Management Platform (DMP) that determines audience segments based on dynamic attributes, needs, and desires obtained through publicly available social media feeds using a proprietary natural language interpretation engine.

Read the release.